The new TV service from Pure Telecom will provide increased competition for consumers looking to sign up for broadband, TV and home phone bundles.
When it comes to broadband and TV deals in Ireland consumers really are spoiled for choice, especially when you include the ability to stream content from the likes of Netflix and NOW TV straight from your TV or set-top box.
From Sky Q to Eir’s partnership with Apple TV consumers can engage with an endless stream of great programming with countless great deals currently available.
And in news that will be sure to please those looking for a bit more choice, Pure Telecom has announced it will be entering the triple-play market with a brand new TV service for Irish consumers.
To coincide with the launch of its new TV service, Pure Telecom also conducted a national survey which revealed a number of interesting points surrounding Irish people’s streaming habits.
To find out more about the new deal and how much Irish consumers spend on streaming just read on.
Who is Pure Telecom?
Established in 2002, Pure Telecom is an Irish-owned telecommunications company providing high-speed broadband and fixed line telecoms services to homes and businesses across Ireland.
In addition to its standard broadband and home phone plans, Pure Telecom also offers competitively-priced SIRO powered fibre broadband with speeds of up to 1000Mbps.
Pure Telecom was also named Best Broadband provider at the bonkers.ie National Consumer Awards in 2018.
What consumers can expect
Pure Telecom has joined up with British TV service provider Netgem to expand on its current product offering with a brand new TV service set to include a range of live and on-demand content.
As part of its new offering new customers will be able to sign up to brand new broadband and TV bundles starting from as little as €43 per month for 12 months and will get their very own free set-top box included.
When it comes to content, those who subscribe will be able to watch live TV from all of the available Saorview channels, including RTE One HD, RTE 2 HD, Virgin Media One, TG4 and Channel 4. Customers will also have access to 20 separate channels that come included in the service.
Additionally, customers will also be able to access content streaming platforms from the comfort of their own couch with big names such as YouTube, Amazon Prime Video, All4 and Plex all included.
Customers will be able to record shows in advance as well as being able to pause live TV for up to two hours.
Parents will be happy to know that there will also be content available for all the family to enjoy with ad-free kids’ TV provider Hopster included in the service.
And if you’re kitting out your home with the latest Smart Tech, you’ll be interested to hear the new TV service is also integrated with Alexa voice control, the virtual AI assistant from Amazon.
About the launch of its new service, CEO of Pure Telecom, Paul Connell said:
“Our research shows that online viewership is now a huge market in Ireland – and even more so in the last few months. As more TV and streaming providers enter the market, each of them producing more and more original content, consumers are demanding greater choice. We are very excited that we can now give this to our customers by entering Ireland’s triple-play market with Netgem and as a result, continue along our year-on-year growth trajectory.
At Pure Telecom, top-quality customer service along with extremely competitive prices have always been our priority. We are delighted to be partnering with Netgem to provide a genuine alternative for Irish viewers seeking both broadband and TV.”
Streaming survey
To mark the launch of its new partnership and TV service for Irish consumers, Pure Telecom also carried out a survey, conducted by Censuswide, which revealed some interesting stats and insights around our current streaming habits.
The study of 1,000 Irish adults found that 81% of people pay for at least one streaming service, with the average spend totalling almost €19 every month.
Unsurprisingly more than one third (34%) have spent more on streaming services since the onset of Covid-19, what with most people being cooped up in their homes for the duration.
The survey also revealed the average time spent by Irish adults streaming content every week with most adults watching for just under 14 hours, while Millennials watched for slightly longer at 15 hours and 28 minutes on average each week.
When it came to the county-wide breakdown those living in Carlow streamed the most content at over 19 hours per week, while Offaly and Sligo residents watched the least amount, clocking up only 9 hours and 23 minutes per week.
An alternative for Irish viewers
The introduction of a new TV service from Pure Telecom will surely be welcomed by many Irish consumers, especially those who are looking for yet more choice.
For many Irish families, especially those living together who have busy day-to-day schedules, watching live TV isn’t as important anymore as having access to on-demand streaming content, as evidenced from the survey stats above.
Customers these days can also be a bit more reticent to fork out big money for a substantial TV service, one which they may not really get much use out of, especially if they don’t have the time.
That’s why this more straightforward and cheaper alternative from Pure Telecom might just be what some viewers are looking for - a stripped back and straightforward service that includes some of the main TV channels, as well as incorporating in-demand, on-demand streaming from services like YouTube and Amazon Prime Video that doesn't cost the guts of €100 or more a month.
While the new TV service from Pure Telecom isn’t as robust or as broad as what is on offer from the likes of Sky and Eir in terms of the programming available or its channel offering, it will certainly appeal to those who want to combine fast and reliable broadband with a decent and uncomplicated TV package that won't break the bank.
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